Will anyone admit Obama's real problem?

I don't get it.
If you were to rank the criticisms on a scale of 1-10 of Obama, what would be in first place?

1) Arrogant / self-aggrandizing

Right? That's 'our' worry, those of us who have been trying to warn others of him?
Right?

So if you were the campaign chief of staff, and you KNEW that, wouldn't you take every step to blunt that criticism? To make everyone believe that the charges of "arrogance" weren't true?

I mean, you don't need to have Obama prostrating himself in front of the press. But after the "presidential seal" fiasco, and the "presidential Euro trip" thing, wouldn't you try to tone down the presumptuousness?

Or does his staff think that's his best trait?

They must, because of this:

His chair has his name and campaign logo embroidered on the back top -- “Obama ‘08” on one line and “President” underneath.

Not "for president".
President.

If you think I'm making this up, look at the photo (CBS/Allison Davis O'Keefe):




Again... presuming that you were the person running the campaign, wouldn't you try to AVOID this kind of presumptiveness?
I know what you're thinking: "we'll... maybe he's owned this for a while"
No.
From the same article:

Barack Obama’s new campaign plane is nothing short of grand. Well, for the candidate that is.

What am I missing?
What makes this guy so special that he can just be president without a vote?
Even more importantly, what makes his campaign people so incompetent that they keep on allowing this side of him to show? -Or is it that Barack is SO arrogant, that they can't even STOP it from happening?