There was a study done on Edmunds.com on the Cash For Clunkers program. According to CNN, what they found is that a lot of the people who bought into the program were going to buy cars anyway.
By figuring out what it cost for people who were not going to buy a car, but were probably swayed by the program, Edmunds figured out the actual cost of every new car bought (that wouldn't have been) at about $24,000.
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